Semi-automated Usability Analysis through Eye Tracking

Authors

  • Katherine Mary Malan University of South Africa
  • Jan H.P. Eloff University of Pretoria
  • Jhani A. de Bruin University of Pretoria

DOI:

https://doi.org/10.18489/sacj.v30i1.511

Keywords:

automated usability testing, eye tracking

Abstract

Usability of software is a crucial aspect of successful applications and could give one application a competitive edge over another. Eye tracking is a popular approach to usability evaluation, but is time consuming and requires expert analysis. This paper proposes a semi-automated process for identifying usability problems in applications with a task-based focus, such as business applications, without the need for expert analysis. The approach is demonstrated on the eye tracking data from a mobile procurement application involving 33 participants. With the recent inclusion of built-in eye tracking hardware in mobile devices, the proposed approach introduces the possibility of conducting remote, large-scale usability studies for improving user experience in mobile applications.

Published

2018-07-10

Issue

Section

Research Papers