Semi-automated Usability Analysis through Eye Tracking

Authors

  • Katherine Mary Malan University of South Africa
  • Jan H.P. Eloff University of Pretoria
  • Jhani A. de Bruin University of Pretoria

DOI:

https://doi.org/10.18489/sacj.v30i1.511

Keywords:

automated usability testing, eye tracking

Abstract

Usability of software is a crucial aspect of successful applications and could give one application a competitive edge over another. Eye tracking is a popular approach to usability evaluation, but is time consuming and requires expert analysis. This paper proposes a semi-automated process for identifying usability problems in applications with a task-based focus, such as business applications, without the need for expert analysis. The approach is demonstrated on the eye tracking data from a mobile procurement application involving 33 participants. With the recent inclusion of built-in eye tracking hardware in mobile devices, the proposed approach introduces the possibility of conducting remote, large-scale usability studies for improving user experience in mobile applications.

Downloads

Published

2018-07-10

Issue

Vol. 30 No. 1 (2018)

Section

Research Papers (general)

License

Copyright of all work published here subsists in the authors. While SACJ retains right of first publication, subsequent re-publication is expressly permitted provided the original SACJ publication is acknowledged and cited, according to the terms detailed below. If plagiarism is detected during review, a paper may be summarily rejected and will not be accepted unless even minor infringements are corrected. Should plagiarism be detected after a paper is published, the Editor reserves the right to withdraw a paper from publication. We expect authors to be honest in representing work as their own, and to respect the time and effort our reviewers put in without an undue burden of policing plagiarism, and hence take violations seriously. SACJ applies the Creative Commons Attribution NonCommercial 4.0 License (CC BY-NC 4.0) to all papers published in this journal. Authors who publish with SACJ agree to the following:
  1. Authors retain copyright and grant SACJ right of first publication. The work is additionally licensed under a Creative Commons Attribution Non-Commercial License that requires others who share the work to acknowledge the work’s authorship and initial publication in SACJ. Should anyone else wish to make commercial use of the work, SACJ cedes the right to the author to negotiate terms and does not expect to be paid any royalties.
  2. Authors may enter into additional arrangements for non-exclusive distribution of the SACJ-published version of the work (e.g., post it to a repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are required to refrain from posting their work online prior to completion of reviews so as not to compromise double-blind reviewing or confuse plagiarism checks.