Mobile enterprise application adoption: A South African insurance study
Keywords: MEA adoption, Mobile enterprise applications, mobile apps, technology adoption
AbstractThe factors impacting the adoption of mobile enterprise applications (MEAs) are important to understand if the value of using these applications is to materialize as improved business performance. By means of a review of the literature, the conceptual design of a model, a survey, and qualitative analysis, this mixed method study examined the factors which influence the adoption of three MEAs in the insurance industry. Interesting findings include the importance of willingness to fund devices on the adoption by users and the importance of job relevance and the location dependency of the MEAs on their usefulness. These findings are of relevance to researchers and organizations intending on deploying MEAs and practitioners should pay attention to the factors which can influence user acceptance of MEAs.
Copyright (c) 2019 Henri Knoesen, Lisa F Seymour
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.Copyright of all work published here subsists in the authors. While SACJ retains right of first publication, subsequent re-publication is expressly permitted provided the original SACJ publication is acknowledged and cited, according to the terms detailed below. If plagiarism is detected during review, a paper may be summarily rejected and will not be accepted unless even minor infringements are corrected. Should plagiarism be detected after a paper is published, the Editor reserves the right to withdraw a paper from publication. We expect authors to be honest in representing work as their own, and to respect the time and effort our reviewers put in without an undue burden of policing plagiarism, and hence take violations seriously. SACJ applies the Creative Commons Attribution NonCommercial 4.0 License (CC BY-NC 4.0) to all papers published in this journal. Authors who publish with SACJ agree to the following:
- Authors retain copyright and grant SACJ right of first publication. The work is additionally licensed under a Creative Commons Attribution Non-Commercial License that requires others who share the work to acknowledge the work’s authorship and initial publication in SACJ. Should anyone else wish to make commercial use of the work, SACJ cedes the right to the author to negotiate terms and does not expect to be paid any royalties.
- Authors may enter into additional arrangements for non-exclusive distribution of the SACJ-published version of the work (e.g., post it to a repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are required to refrain from posting their work online prior to completion of reviews so as not to compromise double-blind reviewing or confuse plagiarism checks.